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产品与技术

1.Urban Poetry

URBAN POETRY

This theme represents that high-tech products can make our life more interesting. With the latest technologies, there are many products with interesting functions nowadays like Nintendo Wii. Wii is a computer game, which you can practice YOGA and other sports. We believe such products are going to be popularized and constantly evolving, and one day they might even have human sense.
Urban Poetry suggests that color designs are associated not only with advanced technologies but also with human emotions.
The target are both male and female in younger generations.

KEY COLORS－SOFT DAY-GLOSS

Fluorescent colors were popular during 2008
using traditional and relief methods so as to give strong impressions to the consumers.

CONSUMERS’ EXPECTATIONS

We try to present simplicity in this theme. We also intend to reach out to one’s emotions through these colors.
As mentioned before, consumers used to choose one among many similar, multiple function products. However, they are now asking for simple features and hoping the devices can help them express their feelings.
Based on Cetelem survey in 2008, 69% of Europeans are expecting simple products. Yet, innovation is important, so 54% of them are asking for more innovative devices.

URBAN POETRY

The first color range captures Soft
Fluorescent Hues with powdery surfaces. It reminds you of cosmetic products and the colors are feminine. Our targets here are young women.

EFFECTIVE SURFACES

FRAGMENTED GLINTS AND COLORS

Unlike mettalic surfaces that would shine evenly, the holographic and tranceparency effects might help achieve watery or liquid aspects.

HOLOGRAPHIC STRUCTURE

Having geometric forms on the molded plastics will make unique effects even if the painting itself may be simple.

DISTORTION IN TRANSPARENCY

Instead of having transparent surfaces, distorting the molded plastics can create fascinating effects, like diffused reflection of the light.

SECOND COLOR RANGE

Compared to the feminine colors presented just before, the second color range shows graphics and sporty aspects which could be suitable for males. Simple and brief is the theme of our second colors.

EFFECTIVE SURFACES

MAT & MICRO STRUCTURE SURFACES

Using geometric effects like dots, squares, and stripes would bring out interesting designs in this color range.

MAT & SHINY

It would be a good idea to combine matte and shiny colors for this theme.

MAT & RAISED SURFACES

Simple matte colors on raised surfaces appear like silicon.
2.Universal Language

UNIVERSAL LANGUAGE

This theme shows respect to universal designs and colors, which might be associated with cultural beliefs and symbols. We believe that red, blue, and yellow are the basic colors that could easily convey important meanings to people worldwide.
1.Red :Passion and vitality.
2.Blue : Ocean and mystery.
Using colors with strong meanings can help us appeal to the consumers overseas. Our targets are younger men and women.

KEYCOLORS－GLOBE-TROTTING COLORS

Red and blue are considered as important trend color of 2010. Considering symbolic meanings of these colors, we have adjusted red and blue
by using traditional and relief methods so as to give strong impressions to the consumers.

CONSUMERS’ EXPECTATIONS

Many company are promoting eco-friendly products and these products are familiar to our lifestyle today. That is to say, consumption is not only for ourselves any more, but it is also affecting the other people around the world. So, a new feeling has appeared ; « We are the citizens of the earth ». As a result, we have arranged universal colors that could send important messages to people.

FIRST COLOR RANGE

Red has the following images ; sensual, powerful, and performance. Our red can be more appealing on the market in 2010, with various surfaces and impulsive methods.

EFFECTIVE SURFACES

BRUSHED EFFECTS

Red is painted as hair lines which we brushed roughly to express impulsive images.

IRREGULAR METALLIC SURFACES

Metallic Red were applied as if the paint was spilled over.

LACQUERED SURFACES

Lacquered red can be expressed vividly if it is painted on the round shaped products.

SECOND COLOR RANGE

The second color range allows us to explore blue.
We created dark and turquoise blue with silverish tints. Developing different textures might spice up these blue colors.

EFFECTIVE SURFACES

LIKE ‘ENAMEL’ & PORCELAIN

We created the glossy enemel blue like porcelains and they are thougt to be very sensitive colors.

WATER-COLORED EFFECTS

Wrinkled and metallic appearances or dilute water color paintings can be effective. Irregularities on the surfaces will be unique.

BLUISH MIRRORS

Mirror like conditions are refreshing and impressive in this blue range.
3.Past Future

PAST FUTURE

This title sound a bit strange. It supposed to mean that the new color of this theme looks as if they have been used for a long time. So, it was named PAST FUTURE.
In this theme, we tried to make long-lasting products, and tried to create the kind of design that can be used for many years. What we call “eco-luxury” today, indicates luxurious products which have a hand made and recycled appearances.
Targets are both male and female who like modest color and in their 40 to 60’s.

KEY COLORS－LIGHT DENSE COLORS

Key colors here are in neutral tones, like white, beige, and gray.
These colors are light and fainted, whichi we called “light densed　colors”.
These neutral tones are not influenced by trend. So,they are good for long-lasting products.

CONSUMERS’ EXPECTATIONS

After years of overflowing consumption, consumers are now seeking for long-lasting product designs.
They want to reduce their over flowing consumption.
The colors in this theme are easily associated with recycled or eco-friendly styles.

FIRST COLOR RANGE

Densed colors combined with metallic tints might give you feelings that the time has flown by. The colors here might look like they have been used for a number of years, but they are
the kind of color which can be used as long as it lasts.

EFFECTIVE SURFACES

WORN METALLIC SURFACES

Arranged worn-out effects on the metallic surfaces.

CHROME LIKE SHINE

Slight scratch on the polished surfacesmake the effect of a chrome touch.

TWO-TONE WEAR & TEAR

Showing another color by peeling off efects, is good to express worn-out appearance.

SECOND COLOR RANGE

In the second color range, we focus on camel and beige which symbolize classic high quality. Artificial looking yellow colors can become a bright accent in this color harmony.

EFFECTIVE SURFACES

SOPHISTICATED RECYCLED PAPER EFFECT

Recycled paper appearance might provide calmness to us, but it should not look cheap. We complete the surface with sophisticated tone and, it matches the concept of Eco-luxury.

MILKY OPALESCENCE

Opaque in transparent colors might produce silicon touch.

SKIN HAND & APPEARANCE

Leather touch is also important in this theme.
4.Escapism

ESCAPISM

Due to our hasty lives, people are seeking freedom and trying to escape from reality. The latest products like web or mobile devices may help us become very creative and imaginative. Such products are now required to fullfill various desires of people.

KEY COLORS－ILLICIT COLORS

Yellow and purple is complementary colors, so they tend to stimulate visual senses. Deep and mysterious colors like yellowish green, purple, and pink will be popular in 2010. They can show impressive surface like iridescent colors. They are very sexy and mysterious.

CONSUMERS’ EXPECTATIONS

The Internet is rapidly growing worldwide. Throughout the internet, we realize that we can
be anyone we want to be in the virtual reality world. Our dream even comes true, and what we call “Second Life” originated in the United States is now registered by 16000000. Facebook is utilized by 132000000.
In sum, companies are finding out our need of escapism, and more consumers want to create their own private and fancy life by high-tech devices.

FIRST COLOR RANGE

This theme is focused on women seeking attractinve and sensual colors. Combining smoky and dry colors can look sexy. Also, combining calmness with smoothness are the characteristic in this color range.
We targeted women in a wide range of ages.

EFFECTIVE SURFACES

COPPERY SHINE

This theme features chrome glints and dark shines. They are not flashy but the coppery glints are radiants.

LIKE IRIDESCENT SKIN

Reminds you of human skin. It is very sensual.

LIKE PHOSPHORESCENT SKIN

Reminds you of human skin. It is very sensual.

SECOND COLOR RANGE

The second color range presents colors which you can find in the natural environment.
Combining reflecting materials like a mirror and lustrous colors can invite you into another world.

EFFECTIVE SURFACES

WET & LIQUID SURFACES EFFECTS

Here we have the color samples capturing liquid and moistured appearances. It is like viewing the mysterious world.

MOIRE SURFACES

Moire Fabrics effect and distored visual effect do play visual trick.

FRAGMENTED MIRRORS

Mirror effects provide strange shines. Kaleidoscopic desings are also utilized here.