Theme concept:
Galactic is a place where science meets design.
Recently, we have had the great opportunity to witness natural phenomena such as Super moon or Solar Eclipse, which could only happen once in 10 or several hundred years.
As space probe continues to discover new findings, a large group of people are now intrigued by mysterious natural phenomena or the state-of-the-art technologies.
By focusing on “space,” this theme hopes to convey that having creative minds is very important in developing “innovative technologies.” A breakthrough in technology
not only comes from current high-tech gadgets/tools, but also from creative minds and visions.
Keywords:
Design. Science. Creation.
Target customers:
Young generation. Males. Those who are interested in natural science, technologies, and/or space development.
Colors:
Galactic colors. Stylish, poetic, and beautiful colors. Stars in the space are shinning and looking kind of metallic.
Concepts:
Twinkling in space or in the night sky. Celestial bodies.
KEY WORDS:Happiness Daily life Fantasy world.
Theme concept:
We often hope for a simple and relaxing life, as things get complicated in modern society.
Consumers today are hoping to purchase products with a personal touch, and manufactures are willing to develop such, by using our
traditional techniques. Although emphasizing the improvement of product performances is very important, making a
product that we can convey human warmth is equally important to provide safe and cozy feelings to customers.
Keywords:
Nostalgic. Traditions. Know-how. Time-proven techniques.
Target customers:
Young adults who adore vintage goods. Older folks that appreciate the good old times.
Colors:
Brown, maroon, and gray colors, that remind us of our industrial world. Wood and wood pulp. Old looking metals.
Concepts:
Metal filing. Rusty old metals. The texture of paper.
Theme concept:
This theme talks about staying energetic or experiencing exotic feelings.
When winter comes, it gets so cold and we tend to stay at home, hoping for the warm weather to arrive soon. In order to
avoid seasonal depression,we think about taking a trip to tropical islands/blue oceans, and enjoying the tasty cocktails at poolside.
This positive thinking can help us feel better and stay healthy under the gloomy weather.
We are trying to create products or colors that could make you feel energetic and remind you of wonderful times/dreams.
Keywords:
Performing on stage. Exotic mood. Fantastic.
Target customers:
Those who are hoping to lead a healthy lifestyle in urban cities.
Colors:
Artificial tropical colors. Elegant colors with a touch of kitsch.
Concepts:
Glossy and elegance. Colors like cocktail drinks. Artificial animal texture.
Theme concept:
In the glacier regions, the world seems to turn completely white, and the breathtaking scenery is endlessly unfolding before our eyes.
Nowadays, environmental issues are important to consider in our life. They even influence our ethical decision一making. In this theme, we
would like to emphasize on untouched nature, by presenting extreme yet mysterious characteristics of glaciers.
We think these harsh/rugged environments can inspire us to make innovative ideas or solutions for our next generation.
Keywords:
Being health-conscious. Natural. Sensual.
Target customers:
Those who are interested in designs or innovations. People who love traveling or outing. The consumers who enjoy sensory experiences.
Colors:
Frozen turquoise colors. Turquoise tone represents coldness, and cold/icy surfaces often look so interesting that people want to
touch them. Light frosty colors are achieved by metallic or pearl pigments/flakes.
Concepts:
Frosty surfaces. The texture of snow or ice chips.
Theme concept:
Our theme, Metamorphosis, is inspired by a virtual reality world.
It is fair to say that today’ s consumers are quite demanding with their needs. Some wish to be a super star
by transforming themselves into a glamorous character. Since we can achieve what we want in fantasy,
we tend to exercise our imagination to experience pleasure.
In summary, a virtual reality world is a kind of place where the past links to the future and a fantasy
intertwines with a reality. Since we can become whatever we want to be in these places, we try to use
active imagination to go through interesting stages of so called metamorphosis.
Keywords:
Performing on stage. Decoration. Being fantastic or sophisticated.
Target customers:
Those who are into sophisticated designs. People who love to be in a fantasy world. Women, enjoying stylish products.
Colors:
Gold colors with matte finishes or cold/freezing characteristics. Cosmetic colors or fruit-like
colors are bringing sensual pleasure (which is enticing, yet peculiar.)
Concepts:
Decorative matte gold. Stylish designs. Darkish colors.
Theme concept:
If specialists from many different fields can work as a team, there is a real opportunity to discover something excellent.
As globalization rapidly progresses, we are now able to reach beyond cultural barriers. Combining inherited traditions with advanced technical
knowledge could help improve the quality of various products.
Since economically developing countries are considered as a brainy cluster, the world is paying great attention to their cultural creativity.
As a consequence of East meeting West, we became capable of drawing out the best in each country, and often these positive qualities are combined
together for the better. We think such a blending or assimilation has led to the forming of a current gender-neutral society.
Because high-tech products are gearing toward traditional art forms now,blending various styles and learning from each other' s
culture inevitably result in excellent creations.
Keywords:
Being stylish and sophisticated. Getting inspired by old traditions or reprocessed materials.
Target customers:
Men and women who are always on the lookout for intriguing things.Young adults who are interested in cross-cultures.
Colors:
Celadon colors could remind us of cultural heritages and old traditions which are developing together with new innovations. Futuristic designs,combined with traditional styles.
Concepts:
Faceted decorations. A variety of Celadon colors. Matte achromatic colors.
Theme concept:
We often feel like we want to belong to a certain group or community, in order to interact with others.
With positive interaction, we can surround ourselves with uplifting energy and experience a feeling of vitality. This, in our opinion, fosters our motivation to become more creative.
Since every individual seems to have his or her own perspectives nowadays, some emphasize the importance of individuality. However, feeling a sense of belonging to a community is an inevitable part of our lives.For instance, social-networking is becoming a very popular communication tool, and rapidly expanding among us. We can speak our minds and exchange ideas via Internet, and these interactions sometimes trigger a movement, like mutual activities orfestive events.
In summary, positive energy created by thousands of people rising up together as a group, can become great motivations for artists/designers to achieve their goals.
Keywords:
Positive attitude. Fashionable/Fashion. Freedom.
Target customers:
Young generation.
Colors:
Orange color can remind us of energetic urban cities, or feeling optimistic.
Concepts:
Rubbery touch. Fluorescent/Transparent glasses (i.e. Plexiglas). Fluid-like lights (Lights with liquid flow characteristics).
Theme concept:
We will present this theme, as if we are standing at the boundary line between reality and fantasy. In contrast to our ordinary life, a sci-fi world is uniquely designed, like objects being transformed into something bizarre after laboratory experiments, and that is like having a dream.
Back in the old days, only a limited number of people had access to interesting scientific data. However, in today’ s information-based society, many of us are able to search almost anything, which is a great opportunity for us to become more imaginative/creative.
In addition, by studying the forms of natural objects, we can shape odd-looking high-tech products into something more familiar.
Keywords:
Happiness. Daily life. A fantasy world.
Target customers:
Every generation. Medical/Welfare professionals.
Colors:
Artificial pastel colors, such as sky blue, botanical green, and sunny yellow were created by observing nature.
Combing natural and artificial colors can bring a happy/dreamy feeling to us.
Concepts:
Twilight-like colors. Creamy/Milky effects. Organic colors.